Kenyans have expressed their discontent on social media following Safaricom’s recent efforts to regain market dominance against Starlink, Elon Musk’s satellite internet service.
As the largest telecommunications provider in Kenya, Safaricom has faced mounting criticism over poor service, high prices, and allegations of collusion with the government to suppress competition.
Safaricom CEO Peter Ndegwa. Source: Facebook
Earlier today, Safaricom CEO Peter Ndegwa announced a potential partnership with Starlink, aimed at enhancing internet access in rural areas where fiber technology cannot reach. However, many customers feel that the initiative comes too late to win back their trust.
Complaints against Safaricom have included being forced to bribe for improved service and the company’s inadequate measures against fraudulent activities. These grievances have fueled dissatisfaction among a customer base increasingly seeking more competitive options in Starlink.
Despite Ndegwa’s assurances that Safaricom is committed to improving its offerings, many believe the company has lost touch with its customers.
Elon Musk (L) and Peter Ndegwa (R). Source: Facebook
One social media user commented, “We moved on long ago,” reflecting the sentiments of numerous individuals who have turned to Starlink for better service.
In response to concerns about Starlink’s market entry, Ndegwa emphasized the need for collaboration rather than competition. He argued that satellite technology could help bridge connectivity gaps in underserved areas, allowing both services to coexist.
He insisted that Safaricom’s substantial investments in infrastructure and technology would ensure its relevance in the telecommunications landscape.
As the rivalry between Safaricom and Starlink intensifies, it remains to be seen whether Safaricom can regain customer trust or if the trend toward switching to alternative providers will continue.
