MICE

By Clement Wasike The cumulative effect of journeys inspired by conferencing is staggering but economically impactful. Business events in 2025 brought together 1.65 billion participants across 180 countries. That movement…

By Musa Maridhawa When a delegate boards a flight to Nairobi for a conference, the transaction appears simple. Such a delegate gets a ticket is purchased, a hotel room reserved,…