A new poll by Mwelekeo Insights has revealed that marriage is no longer a top priority for most young women in Nairobi.
The study, which surveyed 2,687 women aged 18 to 30, found that shifting personal and financial goals are reshaping traditional views on marriage.
According to the findings, only 29% of respondents considered marriage essential, while a majority 53% said it was not a priority.
Another 18% were undecided, signaling an ongoing shift in societal norms. Key reasons behind this trend include financial independence (52%), career ambitions (31%), and personal freedom (17%).
Despite these changing attitudes, societal expectations still exert some pressure, with 50% of participants reporting that family and cultural norms influence their marital decisions.
However, an equal percentage of women stated that they are making independent choices, unaffected by societal expectations.
One of the most revealing insights from the poll is how marriage is perceived in relation to personal freedom.
A significant 60% of young women surveyed believe that marriage could limit their independence, compared to only 25% who view it as a positive change.
The study also shows a shift in the ideal age for marriage.
While 30% of respondents preferred getting married between 28 and 30, a larger proportion (45%) expressed comfort with delaying marriage until after 30.
This aligns with a growing emphasis on career growth and financial security before settling down.
Religious beliefs continue to influence marriage perspectives, with 53% of respondents acknowledging its role in shaping their views.
However, 33% reported minimal religious influence, while 14% said their decisions were not affected by religion at all.
Polygamy remains a controversial topic among young women in Nairobi. The poll found that 51% were open to the idea if it provided financial benefits, while 49% opposed it outright.
Black couple. Photo: getty Images
Education and employment also play a decisive role in shaping attitudes toward marriage.
Women with higher education levels and stable careers are significantly more likely to deprioritize marriage compared to those with lower education levels.
The findings highlight a clear transformation in how young women in Nairobi approach marriage.
As financial independence, career growth, and personal freedom take center stage, traditional marital expectations are becoming less of a priority.
The evolving conversation around marriage reflects broader societal shifts in gender roles, economic aspirations, and cultural perceptions.
