Mwelekeo TV, guided by research from Mwelekeo Insights, has opened an important conversation on how Kenyan creators and innovators can protect their ideas. In a recent episode featuring Advocate Counsel Mungai, viewers are guided through the laws that safeguard creative work, inventions, and business brands.
The discussion aims to help people building new products, businesses, or artistic projects understand the protections available before sharing their ideas with the world.
Many Kenyans continue to generate new concepts in technology, art, design, and small enterprises.
This leaves them vulnerable to theft or misuse. Some only understand the importance of protection after suffering losses, affecting musicians, writers, content creators, developers, and startups. Without proper protection, creators risk losing both money and opportunities.
Counsel Mungai explains that intellectual property protection is not complex or exclusive. He begins by breaking down copyrights, which protect creative works such as songs, photos, videos, books, and digital content. Registering a copyright provides proof of ownership, ensuring that anyone who wants to use the work must get permission or pay for it. This helps creators receive fair compensation for their efforts.
He also discusses patents, which apply to inventions and unique processes. A patent gives inventors exclusive rights for a set period, preventing others from copying or selling the invention.
Trademarks are another essential protection. These cover brand names, logos, and slogans. For businesses, trademarks build trust with customers and investors. The process is straightforward and affordable. Many small businesses mistakenly believe it is only for big companies, but research by Mwelekeo Insights shows that securing a trademark can significantly strengthen a business’s brand.
Mwelekeo Insights has also conducted polls on other social topics, including bride price and marriage trends where 53% of men support the bride-price tradition, while 47% oppose it.
Photo Courtesy: Mwelekeo Insights
Source-Mwelekeo.com
Considering, 65% of men said the bride-price cost should be shared, and 83% supported gradual payment.
The YouTube episode encourages creators to learn the basics, document their work, use non disclosure agreements when necessary, and make use of existing systems. Protecting an idea builds confidence and allows innovators to grow their work without fear of theft.
Mwelekeo Insights also explored many young women in Nairobi are rethinking marriage.
Among women aged 30 and below, 53% prefer to remain single, while 45 percent would consider marriage between 28 and 30, and 37 percent prefer marrying after 30.
Mwelekeo insights research on Young women in Nairobi Rethinking marriage. Photo Courtesy: Mwelekeo Insights.
This highlights a shift in priorities, with careers, financial independence, and personal freedom taking precedence over early marriage.
Anyone looking to understand both intellectual property protections and evolving social trends can gain practical insights by watching the full episode on Mwelekeo TV.
