Mwelekeo Insights via their YouTube channel Mwelekeo TV has done an analysis on a growing problem in Kenya’s digital economy.
While more people are using the internet for business, creating content, and trying to earn money online, most still struggle to turn their online visibility into real income. Social media platforms, websites, and online tools make it easy to reach a global audience, but new research by Mwelekeo Insights, a Kenyan research firm that studies public opinions on key issues like economy, politics, and social trends, shows that many young people who are active online, posting videos and creating content, are not making money from their efforts.
They gain likes, shares, and followers, but actual earnings remain low, highlighting a clear gap between online presence and financial success.
Millions of young Kenyans spend hours building their online profiles, hoping for jobs, sponsorships, or sales, but the research shows that without proper strategies, this effort often goes to waste.
Tools like search engine optimization (SEO), which help content appear higher in Google searches, and effective use of online advertisements are frequently missing. Many creators post content without knowing how to make search engines or ads work for them, leaving them frustrated and stuck despite their growing visibility.
Mwelekeo TV, the YouTube channel and podcast run by Mwelekeo Insights, provides practical solutions to this problem.
In a recent episode, digital marketing expert Dan Majani discusses the research findings and offers actionable tips for turning online content into real earnings. He explains how to select the right keywords, create content that solves real problems, and use tools like Google Ads and Facebook Ads to target audiences who can pay.
Mwelekeo TV crew Fridah Mong’are. Photo Courtesy/Mwelekeo Insights/Facebook.
The episode answers common questions from creators, such as why their videos get views but no sales, and how to stand out in a crowded digital space.
Dan Majani’s guidance is practical and easy to apply, even for those with small budgets. He emphasizes starting small, tracking results, and adjusting strategies based on data.
These methods directly address gaps identified by Mwelekeo Insights, making the advice highly relevant for Kenyan youth trying to earn online. The episode is full of real examples from Kenya, giving viewers guidance that feels like personalized coaching.
Mwelekeo Insights also applies this approach to other areas of public interest.
Their past polls, such as the January 2025 survey on Kenyans’ confidence in President William Ruto’s cabinet appointments, provide clear insights into public opinion on leadership and governance.
Among the appointees, the new Agriculture Cabinet Secretary Mutahi Kagwe received high confidence from 69.2% of respondents, medium confidence from 25.9%, and low confidence from only 4.9%, making him the most positively viewed.
Mwelekeo Insights finding on Kenyas’ confidence in President
Ruto’s recent cabinet appointees. Photo Courtesy | Mwelekeo.com
Confidence levels varied by region and demographics, with approval boosts in areas like Central Kenya and Nakuru, possibly due to regional representation, and drops in places like the Coast and Nairobi.
The poll also examined appointees’ qualifications, experience, and vetting performance, giving a detailed picture of how Kenyans perceived the new cabinet.
By combining research with practical advice through Mwelekeo TV, Mwelekeo Insights bridges the gap between data and everyday life.
For those struggling to earn online, the episode with Dan Majani offers strategies to convert visibility into real income. Following Mwelekeo TV provides ongoing guidance and insights that can help Kenyans make better choices in both personal finances and public affairs.
