Mwelekeo TV is run by Mwelekeo Insights, a Kenyan research firm that focuses on data, opinion polling, and public discussions on issues affecting the country.
The platform uses video conversations to explain research findings and explore topics in business, politics, youth matters, and everyday life. It aims to promote dialogue based on facts and current trends. In one recent episode, the focus was on digital business tools and why websites matter for modern businesses.
In the episode “Why Every Business Needs a Website Today – Dan Majani & Mercy Otieno,” host Mercy Otieno speaks with Dan Majani, a digital marketing strategist and SEO expert from Digipore Solutions.
Mercy begins by pointing out that many people now search online before buying a product or contacting a service provider. She makes it clear that relying only on social media is no longer enough.
Dan explains that a website is an important tool for any business, whether small or large. He says a well-built website helps attract visitors, turn them into customers, and make a brand visible beyond local borders. Many serious clients first check if a business has a website before deciding to trust it.
Without one, some customers may question whether the business is genuine or professional.
He cautions against depending fully on platforms such as Instagram, TikTok, or Facebook. These platforms control visibility through algorithms and can change rules at any time.
Accounts can lose reach or even be removed without warning. For a business that depends only on such platforms, this can stop sales immediately. A website, however, belongs to the business owner and remains a stable online space.
Dan describes a website as a salesperson that works all day and night. Customers can visit at any time to read about products, check prices, and in some cases make payments through options like M-Pesa.
He suggests adding useful features such as a chat box to answer questions quickly. He also advises linking the site to a Google Business Profile to improve local search results.
On cost, he says a simple but effective website may cost between 30,000 and 50,000 Kenyan shillings, while an online store can range from 50,000 to 100,000. He warns that very cheap or rushed sites may not perform well or convert visitors into buyers. Proper setup, security, and updates are necessary.
He also explains SEO, which helps a website appear higher on Google search results. With clear content and correct keywords, a business can receive steady traffic without paying for ads. Social media can attract attention, but the website is where serious sales and leads happen.
The discussion encourages business owners to start where they can, but to move quickly toward building a website and linking all platforms to it.
